Sold | Used by Jack Benny when performing at Harrah's Lake Tahoe 1923 Maxwell Model 25 Touring "The Good Maxwell

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£11,650 (Est: £14,952 - £22,428)

Used by Jack Benny when performing at Harrah's Lake Tahoe 1923 Maxwell Model 25 Touring "The Good Maxwell

United States • 13 Jun 2026 • Lot 24

Vehicle Details

AI Listing Summary

This 1923 Maxwell Model 25 Touring, known as "The Good Maxwell," is notable for its Harrah's Gold Star restoration and its association with comedian Jack Benny.
It was acquired and restored by Harrah's in 1962 and used in performances, making it a unique piece of automotive and entertainment history.

Condition

7

The car is described as 'well preserved and in good shape,' indicating it has had a restoration and is in good condition. It has been stored without coolant or fuel for years, which implies some level of preparation for storage but also potential need for recommissioning. The condition fits 'Very Good' as it suggests slight wear is possible but overall solid.

/ 10

Transmission:

Manual

Chassis No:

424798

Odometer:

[Odometer Reading]

Reg Number:

[Reg Number]

RHD/LHD:

LHD

185.8ci L-Head Inline Four-Cylinder Single Detroit Lubricator Carburetor 27bhp Three-Speed Manual Transmission Live Axles with Semi-Elliptical Leaf Springs Rear Wheel Mechanical Drum Brakes * Remarkably successful and reliable * Marketed as "The Good Maxwell" * Acquired by Harrah's in 1962, restored the same year * Used by Jack Benny when performing at Harrah's Lake Tahoe THE CAR OFFERED This 1923 Maxwell Model 25 Touring was acquired by Harrah's in May 1962 from Larry Peterson in Norwalk, California.

It was immediately rushed to the Harrah's shop where its restoration was completed in just two months.

The quick restoration was because Jack Benny was appearing at Harrah's Lake Tahoe and Benny had for years been associated with owning a Maxwell.

In Jack Benny's case his affection for "The Good Maxwell" was because he, a legendary skinflint, wouldn't pay up for a new car.

The Maxwell and Jack Benny became synonymous, not to mention his sidekick Rochester's tribulations keeping the Ma...