Financed by Detroit sheet metal manufacturer Benjamin Briscoe and East Coast plutocrat J.P.

Morgan, ex-Oldsmobile and Northern engineer Jonathan D.

Maxwell built his first car - an advanced twin-cylinder design with water cooling, mechanical inlet valves, two-speed planetary transmission, shaft drive and righthand steering wheel - in 1904.

The twin proved an enormous success; a four-cylinder model joined the line-up for 1906 and Maxwell expanded from its Tarrytown, New York base, opening factories in Auburn, Indiana and Rhode Island.

Sound engineering was complemented by a series of headline-grabbing publicity stunts that helped boost sales, none more successful than a transcontinental trip from New York to San Francisco undertaken by a team of four lady drivers in 1909.

The following year the firm sold over 20,000 cars, a total exceeded only by Ford and Buick.

From this high point Maxwell went into decline.

Briscoe's ambitious expansion plans proved disastrous; most of the fact...