The 1919 Oxford was assembled from locally made components and now took on the rather more substantial aspect of 1915's Cowley.

Longer and stronger than the old Oxford, enough to carry five passengers, the new Oxford retained the pre-war Bullnose radiator style in its larger version.

From August 1919, the Cowley became the downmarket "no frills" variant with only a 2-seater body and lighter smaller tyres.

The Oxford had a self-starter (an extra for the Cowley) and a better electrical system and the Oxford took and kept the Cowley's leather upholstery.

The new car's 11.9 fiscal horsepower 1548 cc engine was made under licence in Coventry for Morris by a British branch of Hotchkiss the French ordnance company which was turning away from guns to the motor industry.

The Hotchkiss engine used the Cowley's Detroit USA Continental Motors Company design.

Hotchkiss prices well undercut White and Poppe who had made Oxford engines up to that time.

Morris bought Hotchkiss's British factory ...