TBA Introduced in 1913, the basic Morris ‘Bullnose’ design lasted until 1926 by which time its variants accounted for an impressive forty-five per cent of new sales in the UK.

Compared to domestic and foreign rivals in the 12hp-14hp market, the model offered notably good performance courtesy of its torquey, four-cylinder engines and light yet robust leaf-sprung chassis.

Having originally sourced powerplants from the English White & Poppe outfit, William Morris switched to the cheaper American Continental Motor Manufacturing Corporation and then the French Hotchkiss & Cie firm.

The latter’s Coventry factory proved so successful at producing a reworked version of the Continental Red Seal 1.5-litre unit that it was bought by its biggest customer becoming Morris Engines Ltd during 1923.

That year also saw production split between the Basic 1548cc ‘Cowley’ (three lamp set, minimal instrumentation) and Deluxe 1802cc ‘Oxford’ (five lamp set, leather upholstery, Dynamotor).

Approximately ...