£22,500 (Est: £20,000 - £25,000)
1943 Ford GPW ‘Willys’ Jeep - from 70-years Ownership
Iconic Auctioneers • UK • 21 Feb 2026
Market Position:
Highest 30% of Past Sales
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£22,500 (Est: £20,000 - £25,000)
1943 Ford GPW ‘Willys’ Jeep - from 70-years Ownership
UK • 21 Feb 2026 • Lot 760
Vehicle Details
AI Listing Summary
This 1943 Ford GPW Jeep, with 70 years of family ownership, boasts a fascinating history and recent mechanical work, including a rebuilt engine. While not in show condition, it offers integrity and originality, making it a cherished vehicle for enthusiasts seeking a well-preserved piece of WWII history.
Condition
6
The car is described as not being 'show or re-enactment-ready' and lacking some finer details/attachments, suggesting moderate wear and the need for some reconditioning to achieve a higher aesthetic standard. The body and chassis have had recommissioning work done, indicating that there were some cosmetic issues addressed, and the replaced parts were retained, so there were tired parts that needed replacing.
/ 10
Manual
LHD
United Kingdom
I48242
1943
Auction
£22,500 (Est: £20,000 - £25,000)
1943 Ford GPW ‘Willys’ Jeep - from 70-years Ownership
Iconic Auctioneers • UK • 21 Feb 2026
Market Position:
Highest 30% of Past Sales
Track live values and receive listing alerts
Description
The Ford GPW was one of the two main versions of the legendary World War II Jeep, the vehicle that became an icon of mobility, ruggedness, and military ingenuity.
Produced between 1942 and 1945, the GPW was Ford’s licensed version of the Willys MB, built to the same specifications under a US government contract to meet the massive wartime demand.
Together, the Willys and Ford Jeeps provided the Allies with an indispensable light utility vehicle, capable of operating in nearly any terrain and under the harshest conditions.
The designation ‘GPW’ stood for ‘Government contract’, ‘80-inch wheelbase’, and ‘Willys design’.
While Willys-Overland had won the primary contract for the Jeep, the US Army needed such huge numbers that Ford was brought in as a second supplier.
Ford engineers made some refinements to production processes, and the GPWs were nearly identical to the Willys MBs, with most parts being fully interchangeable.
Ford-manufactured Jeeps are recognisable by their pressed-s...
Price Analysis vs Other Jeeps
£2,861
Lowest Price (Since 2020)
£19,710
Median Price (Since 2020)
£50,545
Highest Price (Since 2020)
World Record
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Highest 30% of Past Sales
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Previous Jeep Sales
MOT Information
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Auction House Headquarters
Iconic Auctioneers
The Forge, Harwoods House, Banbury Rd, Ashorne, Leamington Spa
Based near Warwick, Warwickshire, Iconic Auctioneers conducts physical collector car and motorcycle auctions at automotive events across the UK, including Silverstone Festival and the NEC Classic Motor Show.
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