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£21,937 (Est: £20,000 - £25,000)
1980 Ford Escort XR3 - Believed to be the Only Surviving 'Press Launch' Car in Original Condition
United Kingdom • 8 Nov 2025
Vehicle Details
AI Listing Summary
This 1980 Ford Escort XR3 is believed to be the only surviving 'Press Launch' car in original condition, making it a rare and historically significant vehicle. It features its original Sunburst Red color, a number of press-launch-specific features, and has been cherished by its owners, with only 67,175 miles and a recent engine rebuild.

Condition
8
The Ford XR Owners Club inspected the car in June 2025, classifying the body, interior, wheels, and suspension as 'Concours' and the engine, transmission, and floorpan as 'excellent'. The car is in original, unrestored condition with only 67,175 miles. It has been well-maintained and preserved with a focus on originality.
/ 10
Transmission:
Manual
Chassis No:
GCABAY000800
Odometer:
67,175 miles
Reg Number:
TTW 83W
RHD/LHD:
RHD
Unveiled to the world’s press on 24th November 1980, the Escort XR3 signalled a pivotal moment for Ford.
It was the first front-wheel drive performance Escort, the birth of the now legendary XR range and Ford’s direct reply to the Volkswagen Golf GTi.
On that crisp day in South Wales, journalists were taken to an unfinished section of the M4 near Bridgend to drive rows of bright Sunburst Red XR3s, we believe around 400 cars were involved, fresh from the Bridgend plant – a defining moment in Ford history.
Only a handful of those very earliest press and pre-production cars survive, and remarkably, the example offered here is believed to be the sole unrestored car from that original batch still in existence.
Registered on 21st November 1980, just three days before the press launch, this car wears its original registration TTW 83W, part of the famous TTW sequence reserved by Ford exclusively for the initial batch of XR3 pre-production, demonstration and launch cars.
These TTW cars we...
Points of note
£2,600
Lowest Price (Since 2020)
£8,613
Median Price (Since 2020)
£21,937
Highest Price (Since 2020)
World Record
This vehicle has set a new record for the Ford Escort XR3
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