Since its inception in 1985, Bowler Motors has developed a worldwide reputation in the arena of design and construction of Land Rover-based off-road vehicles.

Led by the company’s inspirational founder, Drew Bowler, until his untimely death in 2016, the company grew from a nascent workforce of just eight to the present group of 35 highly-skilled engineers.

Initially focussing on the preparation of cars for British off-road events, the company’s ambitions expanded rapidly to encompass participation in events including the Dakar Rally, Morocco Desert Challenge and Spanish Baja and, for the past two decades, their cars have formed the backbone of many Rally Raid events across the globe.

In late 2019, Jaguar Land Rover acquired Bowler to add to their Special Vehicle Operations Division, and there were those who were worried that Bowler may become a rather watered-down wing of the larger company, however that has not been the case with Bowler, still enjoying a pleasing level of independ...