Introduced in autumn 1933, the new Rover 10 (retrospectively dubbed the ‘P1’) was notable as the first model to be developed by the recently arrived Wilks brothers, Spencer and Maurice, who would go on to have such a profound effect on the company.

Over forty percent more expensive than the Austin 10, the newcomer signalled a determined move upmarket.

Based around a sturdy, ladder-frame chassis (underslung at the rear) equipped with all-round semi-elliptic leaf-sprung suspension and four-wheel drum brakes, the Rover 10 was powered by a new 1389cc four-cylinder engine allied to four-speed transmission.

A novel ‘freewheel’ device helped facilitate gear changing and improved fuel economy.

Available with a choice of open and closed factory bodystyles made by the Pressed Steel company, the P1 chassis could also be clothed by outside coachbuilders.

Some 9,202 examples of all types are thought to have been made but today survivors are comparatively scarce.

Thought to have begun life in ...