Packard’s 15th Series was introduced on September 3, 1936, with an incredible 50 models available for 1937.

With the success of its 120 Model, Packard decided to go even further into the mid-price territory with the introduction of the Six, priced just $100 more than the top models of Chevrolet, Ford, and Plymouth.

Now Packard dealers could offer new vehicles in nearly every price class, and the market responded accordingly.

Packard produced a record 109,518 cars, a number the company had never attained before nor would ever again achieve in its history.

Ninety percent of its sales were concentrated within the new Six and 120 model lines.

Appropriately, Packard’s advertising pitch was “finer cars at lower prices.”   This was Packard’s first six-cylinder car since 1928.

Unlike the earlier Six, which was identical to larger models, this was a more scaled-down version of the larger Packards.

The engine design was new, too, but essentially a miniaturized version of the 120’s eight-c...