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£563
1973 Berger Paints Viton
COYS • United Kingdom • 29 Jun 2017
Vehicle Details
AI Listing Summary
This is a very rare 1973 custom promotional vehicle based on a Triumph Herald, commissioned by Berger Paints. It was displayed at the London Motor Show and is now offered in need of complete restoration, presenting a unique opportunity for collectors.

Condition
2
The car is described as being in a 'poor but complete state' and 'in need of full restoration.' This suggests significant cosmetic and potentially mechanical issues, placing it in the lower end of the condition spectrum.
/ 10
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The name Berger or Lewis Berger is today synonymous with colour worldwide.
But actually the origin of the name dates back to over two and a half centuries in England in 1760, when a young colour chemist named Lewis Berger started manufacturing in Europe.
‘Prussian blue’ used a secret process that every designer and householder coveted.
Mr.
Berger perfected this process and art of the blue colour, which was the colour of most military uniforms of that time.
From 1973 the company entered into one of its dynamic phases of business with introduction of new generation products in the industrial, marine and decorative segments.
One of these products was the brand new Viton 4000 range of paints, and as was tradition in the early 1970s how better to promote this new paint than to produce a wacky custom car! The job was entrusted to a specialist called PCF, who had experience in producing similar promotional vehicles.
PCF used as a basis the highly adaptable Triumph Herald, fitting a cus...
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