ANALYSIS: Top 5 Cars That Flopped at Monterey Car Week 2025
- Giles Gunning
- 2 hours ago
- 2 min read
There are two sides to every coin and there were also a number of cars that flopped. These are the cars that missed their lower estimate by the biggest margin.
5 - 1974 Honda Z600
This pocket-sized 1974 Honda Z600, a rare European-market model, didn't quite capture the bidders' attention at the Broad Arrow auction. With an estimate of $25,000 - $35,000, it sold for a modest $10,080. The little Honda missed its $30,000 mid-point estimate by $19,920, a significant 66% shortfall. This well-preserved Z600, finished in a vibrant Pop Orange, had been part of a German Honda dealership's collection for nearly 50 years and showed just over 25,000 miles on the clock. Despite its rarity and originality, it seems the market for these microcars was a bit softer than anticipated.
4 - 1957 Volkswagen General Purpose Buggy
This quirky 1957 Volkswagen "General Purpose" Buggy, a custom-built off-roader, struggled to find its footing at the Bonhams sale. With an estimate of $8,000 to $12,000, the gavel came down at a mere $2,912. This sale fell dramatically short of its $10,000 mid-point estimate by $7,088, a miss of over 70%. Built with a custom chassis and the clever use of portal axles from a VW Type 2 Van for extra ground clearance, this buggy is a true one-off creation. While it represents a fascinating piece of post-war off-roading history, it appears the market wasn't quite ready for this unique enthusiast's build.
3 - 1941 Packard 110 Station Wagon
This Packard Station Wagon came with hopes of selling for between $70,000 - $90,000. In reality, it misfired and only reached $22,400, 72% its low estimate and over $50,000 below that point.
2 - 1919 Bugatti Avio 8C
A true wildcard at the Bonhams auction, this 1919 Bugatti Avio 8C proved difficult for the market to value. With no previous auction sales to serve as a benchmark, the car carried a huge and uncertain estimate of $700,000 to $1,300,000. Ultimately, this unique piece of Bugatti history sold for $285,500. This result fell dramatically short of the estimate's $1,000,000 mid-point by $714,500, a miss of over 71%. The Avio 8C is a fascinating machine, built around a massive 14.7-liter, 8-cylinder aircraft engine that Ettore Bugatti designed during World War I. While its provenance is incredible, its singular nature made it a risky proposition for bidders, leading to a sale price well below expectations.
1 - 1970 Fiat 500 Giardiniera
This charming 1970 Fiat 500 Giardiniera, offered by Bonhams, struggled to meet expectations. With a pre-sale estimate of $30,000 - $40,000, it ultimately sold for just $7,840. This sale fell short of the $35,000 mid-point by a significant $27,160, representing a 78% miss. This, rather more practical version, of the classic Fiat 500, with its extended roof and flat loading floor, was recently repainted and reupholstered. Despite its driver-quality condition and unique rear-hinged 'suicide' doors, it seems buyers weren't quite ready to open their wallets for this little Italian utility car.
It took us over 13 hours to pull together all the Monterey analysis so if you enjoyed it, please sign up to our newsletter here to be the first to receive these insights and more.
Feel free to share it with a friend, too!
Till next year...